If you run an eCommerce business then you know full well how important it is to harness trust among your customers. Since it is a virtual transaction, the buyers want to see what they’re paying for.

No matter how many beautiful graphics, indulgent descriptions, or reviews you put the efforts in – nothing does a better job at storytelling like an engaging video does.

To promote your product online, you really need to educate your customers about how they can benefit from it and use it correctly. This is where the importance of using videos in your marketing strategy comes into place.

You might think that it’s a move that might be heavy on the budget and consume some of your valuable creative time, but in the current online marketplace, it is every bit worth the investment.

Here we’re going to look into why you should consider building your very own video marketing strategy to boost your eCommerce sales and how to achieve the best results from them too.

What makes an efficient Video Marketing strategy?

The video format of the content is currently the most popular one, and when you want to think of the ideas – literally the world is your oyster.

However, when you’re figuring out how to increase eCommerce sales, then the types of videos you need to generate should market your products really well.

Below is a list of five types of eCommerce augmenting videos that you must incorporate in your digital marketing strategy.

Close-Up of the Product

When you have to create the first reveal or a ravishing impression of your products for your audience, then you need to present it with all the glamour of a close-up video.

Not only does it create a sense of interest amongst the viewers, but it also makes them realize how they would feel if they owned it.

Such videos are great at leaving nothing to the imagination of your customers, by presenting each feature and nuance in a quick video format – to help educate and entice them all at once.

Overview of the product

An overview kind of video is your chance to truly educate your target audience about the features and novelty points of your product.


Here you can talk at length about how the product works and why it makes for a better choice than that of your competitors. This brings a human connection to your clients and makes them understand better what it would mean to buy your creations.

These videos should be structured in highlighting your top features, how to use and maintain the product as well as matching the descriptions with the brand communication for better resonating value.

Testimonials of the product

Better known as ‘Social proof’ – testimonials are a great measure to harness the trust factor amongst your patrons as well as future clientele. It is considered to be the most powerful motivator for convincing people that your product is legit and they should indeed buy it.

Apart from the holistic impact, it is also easier to fake the text reviews than it is to make false video testimonials – hence a lesser chance of your clients having trust issues on your content.

When going about making such a video, do remember to let the client in the frame, be very honest, and share how it solved their problems, so that the viewers can better relate to what they’re watching.

Tutorial of the product

While a close-up and an overview are great for informing about the products on a rather surface level – a tutorial demonstrates how a consumer should use your product through a step-by-step process.

These videos are better at eliminating any bit of doubt that your skeptic customers might have, even better than the social proofs. Solely because by making this content, you prove that you don’t just care about them buying your stuff, but also about them using it right.

Think about it, when they buy your products but don’t know how to use them right – the chances of repurchase are scarce. However, when you educate them with easy-to-follow tutorials, they will keep coming back for what you deliver.


A Message from the Founder

Last but definitely not least is the cherry on top of your video marketing strategy – by putting out there a message from the founder, to tell the most real version of the story behind your brand.

Now if you’re a small business or a startup then you must’ve done most of the efforts to figure out how to increase your eCommerce sales, then why leave out such a vital step that you can create by your own self!

There are many ways to shoot this one but the one where the CEO is being his authentic self and charismatic is the best option.

In Essence,

This was a short but power-packed list of your journey into the realm of video marketing moves. But if you think you’re pretty tempted to try these out for your own brand – but not equipped yourself then don’t fret yet. We at Litmus Branding offer a wide array of eCommerce web solutions tailored for your brand to soar high without outsourcing a single digital marketing task. Reach out to us and let’s discuss your future marketing blueprint.