Digital marketing has changed the whole scenario of marketing for businesses. Instead of going traditional, nowadays businesses choose to go digital with their marketing campaigns. Social media marketing is a big thing in the landscape of digital marketing. And some of the biggest platforms include Facebook, Instagram, LinkedIn, Pinterest, & Twitter. Today we’ll analyze facebook being the most used of these all, is how much effective for social media marketers & businesses who want to advertise on facebook.
Some face check for Facebook advertising:
- The staggering amount of close to 22% of total world population is active on facebook to connect with friends & families. That’s a very huge number of users. And particularly, the data that users submit to facebook counts to trillions of data points with which facebook lets its advertisers reach the most specific and targeted audience for their ads. Talking in terms of number of users, facebook ads is the most effective social media marketing platform for any business whatsoever. And with such a huge dataset of humans, it is the best platform. It is just about knowing how facebook ads surely can help your business grow.
- Another great benefit that businesses can take of such a large audience on facebook is to increase the brands awareness for their products, services or business. The studies reveal that humans who are already familiar with a brand are more prone to buying actually from the business. This becomes a single point where businesses can foster great marketing efforts to increase the recognition of their brand among masses.
- People who log on to facebook are always looking for new and interesting content. This is where your content marketing efforts can prove to be fruitful than ever. Not only in terms of paid advertising but content marketing on facebook via organic reach can also multiply the number of leads or business that you can generate from this social media giant. Also, with facebook tweaking how it presents information to the users is a great way to keep interest and make people more interactive with the content.
- Another study found that more than 52% of customers who purchased anything whether online or offline were directly or indirectly influenced by Facebook content about the brand, product or service. This fact alone is enough to boost the effectiveness of facebook social media marketing for businesses that want to leverage digital media.
- Facebook is also a very good social media for professionals and humans who are interested in B2B interaction. According to a study, 73% of users say they use facebook for professional activities as well. And quite recently facebook has launched a service for professionals and business organizations to apply through their platforms for recent jobs. This feature also makes facebook for professionals and business organizations another medium to increase the number of followers as well as do some really profitable business with the help of their advertising platforms.
Are you a business owner who leverages facebook ads marketing for business growth, let us know in the comments section about their feedback.
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