IFB is a rare, premium brand for washing machines. It leads the market in the front loaders segment, occupying more than 40% of this market. The decades old brand, established in 1974 as an engineering tools manufacturer, is now considered one of the most reputed brands operating in the consumer appliances market.

The company forayed into the washing machine market during the economic liberalization of 1991. It has come a long way since and is now one of the market leaders. The overall quality of most IFB washing machine is highly impressive and comparable to washing machines from other brands.

However, purchasing a washing machine can seem overwhelming with the plethora of models available. But it can get manageable when you know your exact requirements.

Features of IFB washing machines that make it stand out:

  1. Smart loader to manage laundry smartly – Smart Loader is a new class of washing machine that can smartly discern the type of cleaning a garment requires. IFB considers this to be India’s first range of smart washing machines.

It is titled a smart washing machine because it takes care of certain special needs not otherwise possible with regular washing machines. Smart loaders also have smart technologies that save electricity and are energy efficient. This IFB washing machine range comes with 4 years of warranty and a 10 year spare part support-promise.

  • 360° Wash – A 360° wash is achieved through a high-design water framework that spouts water across 360°s inside the drum. IFB has come up with inventive engineering in the wash system where water gets sprayed directly through a nozzle onto the garments being washed. This sort of wash makes sure that the clothes loaded are soaked evenly with detergent percolating deep to provide pristine cleaning.
  • Cradle Wash – The Cradle Wash system is exclusively engineered for washing the delicate like silk, satins, laces, etc., making sure the washer and detergent are easy on them. This feature thereby ensures that the delicate garments get the gentle care they deserve.
  • O2 Wash – O2 wash is a new technology present in any IFB washing machine where the washer produces air bubbles that go deep into the garment and remove stubborn dirt, ensuring a clean wash. Additionally, during the wash cycle, the washer forces out the detergent from the garments so the washed clothes can come out completely clean from the machine.
  • Steam Wash – In a high end IFB washing machine, a small proportion of water is used to produce a lot of steam, which expands to fill up more volume. This steam wash complements their water wash, keeping the laundry gentle, soft, and crease-free.

However, the more feature-rich models from this brand tend to sport a significant price tag. For instance, an automatic washing machine price from IFB is on the higher side.

While affordability can be an issue for some, hassle-free financing options ensure that customers can choose the best without facing a financial hurdle.

To buy an IFB washing machine of choice, one can use the Bajaj Finserv EMI Network Card that offers zero-cost EMI on consumer items, such as electronics and home appliances.

This EMI card has a credit limit of up to Rs.2 lakh. Bajaj Finserv EMI Network allows cardholders to shop from Bajaj Finserv EMI Store without any new documentation process.

IFB, established during the communist regime in Bengal, has now become a forceful presence in the Indian washing machine market. The above-listed features are good reasons to consider buying this Indian product.