Gone are the days when a business would want to market its services or products offline, today is the age of online business. Where the landscape for businesses has change significantly, online marketing such as PPC has evolved massively too. It is probably in today’s world, one of the best online marketing and growth hacking technique for each category or size of business. As is obvious from the name, PPC is pay per click advertising model, where advertiser pay a specific amount of money for a click after entering a bid. While there are many PPC platforms, the term is specified for Google PPC advertising method, while you can also advertise PPC campaigns on Facebook and Instagram. Here we’ll give you 5 ways to get more ROI from PPC campaigns whether they are on Google or Facebook.

Setting the goals right:

Setting the goals correct is primary objective of any advertiser when running a campaign. You cannot simply blindfolded run a campaign and anticipate results out of that. PPC is basically a bidding model where the best one in terms of service and relevancy wins. So, if you are setting your goals as per the services and products that are achievable you would get the best results. For example, running a Google PPC campaign for ecommerce sales would a good example of goal. However running a PPC campaign just to get visitors to a blog is not a right goal to achieve via PPC.

CPC is the king:

Not the king in the North, But surely a king in the PPC is CPC. CPC stands for cost per click for a specific keyword or action the viewer of the ad will perform. It is the amount the advertiser has to pay when anyone clicks their ad. However it isn’t too simple, getting the most profitable keywords that have very good CPC is what is required from an exceptional advertiser. Only a good CPC would ensure you are targeting to the right audience with right budget, wondering what is budget, don’t worry it’s coming in the next paragraph.

Setting the budge right:

Budget is another crucial subject to study while increasing enquires from your PPC campaigns. As already stated PPC is a bidding model that works basically on pay as you get click model, it requires setting the budget efficiently. Too low a budget and you will be left broke with only a few clicks with low probability of sales. Too high a budget and you won’t be able to make a profit.

Filter low performing keywords/ads:

Not everything you anticipate will work here, there will be things you would need to filter out and simultaneously improve some. Initially when you run a campaign it’s a kind of entering auction with little data, after some time its all about analyzing the data and filtering out low performing ads or keywords that are just consuming you budget.

Choose right bidding strategy:

Another way PPC experts use to increase performance is by choosing the right bidding strategy. There are three of them as following:

  • Manual Bidding
  • CPA
  • ROAS

If you are highly expert I will suggest choosing manual bidding, however each bidding strategy is good for specific types of ads campaigns.