Design-led innovation helps in overcoming all sorts of challenges a company might face, be it a startup or a big establishment. When nothing works in your favor, thinking outside the box proves to be the decisive factor.
The Design Thinking process is based on the premise that one has to understand the obstacles and provide solutions to it. This is where creativity comes in handy. It helps the businesses to stay afloat and keep operations, products, and services fresh.
Now let us delve into how creativity assists in overcoming challenges.
Creative tactics allow you to set parameters on a promotion campaign. It
1. Provides Competitive Advantage
As far as the statistics are concerned, the highest five-year survival rate for new businesses is 51.3%. But, this figure could have been 100% had the companies spent more time on creativity and innovation. Essentially, you don’t want a plain solution or boring products that no one wants. If you are stuck in a rut, your creative brain will definitely want to step out of the comfort zone, and explore brand new solutions. This will ultimately lead to a competitive advantage.
This is unknown territory for most businessmen. They feel that experience brings in the most valuable opinion, which is not true. Most people are unable to escape the fortress of logic and reason. With business creativity, you might even be able to surprise your competitors and rope in new leads, and purchases. Basically, you will be setting the trend.
Around 50% to 60% of the business life is spent on solving problems. Hence, you have to be creative to break the monotony and infuse new life into business. If you are writing an assignment on ‘creativity in business,’ do not forget to highlight the above mentioned points. In case you need assignment help, refer to online resources like websites, blog posts, etc.
2. Nurtures Company Culture
A bsiness thrives on the brilliant minds of the people associated with the company. Thus, it is the duty of HR to acquire and retain the best minds of the industry. Nurturing and growing creative talent is a vital element in corporate culture. Companies that realize the importance are the ones that eventually succeed.
In addition to this, there is a requirement for a proper environment in the workplace. HR has to take care of the grievances of the employee, provide support and training. In addition to this, the company also has to ensure job satisfaction and provide employees with various offers. Most importantly, you have to provide meaning and purpose and create relevant goals to convince your employees.
3. Assists in Productivity
There is no doubt that creativity boosts productivity. Unfortunately, 85% of the employees are not engaged with the work properly. This results in a $7 trillion loss in productivity. And employees lack motivation because companies proceed with the same age-old dilapidated strategies. Had the employees been asked to step up their game and infuse creativity, things would have been different.
Business creativity leads to personal and professional growth and makes people feel appreciated. And it also results in healthy feedback generation, and collection. If you do not receive positive or negative criticism, how would you understand whether your contribution is making a difference or not? Creativity can be a double-edged sword. If done right, it has the potential to boost workplace morale while pushing your mind to new perspectives.
4. Leads to Problem Solving
If you are thinking correctly, then no problem can loom large. Creative thinking is an essential part of the problem-solving skill. It helps to find scopes and see challenges as an opportunity to improve the situation. Creativity becomes the catalyst of innovation when we pair it with a growth mindset. In this regard, one should definitely avoid phrases like “it will never work as we have tried it before” or “the situation is unfavorable.”
One should refrain from having negative thoughts. This is because it will hinder your thought process. You should not be shy to put all the ideas on the table. You can strike off the ideas you don’t like any time you want. Creativity helps you see the challenge from a different angle that you are not used to. And it also helps you give the big establishments a run for their money.
5. Helps in Setting New Goals
When you start seeing things differently, you are bound to have new goals in your mind. Today, satisfying the customers is not the only concern for the businesses; they have to keep the stakeholders satisfied as well. In addition to this, they have to take care of a lot of things, like social media engagements, live events, etc. If you apply creativity, you can handle each task seamlessly.
As per the statistics provided by the Small Business Administration, small businesses are performing exceptionally well. They have even been able to create 1.5 million jobs, and 50% of the businesses are carried out from home. This would not have been accomplished had there been no innovation or brainstorming. Today, innovation for social well-being is gaining traction. Hence, companies are changing their business modules, and direct their profits towards the greater good.
However, one also has to be aware of the obstacles on the path to creativity and handle the issues accordingly. Some of the most noticeable aspects involve lack of direction, afraid of rejection and failure, adaptation to new models, etc. Thus, you have to take note of your shortcoming and keep on developing yourself.
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