In the past, jewelry stores were almost exclusively the source of new luxury timepieces. In comparison to online shopping, luxury watchmakers have more control over retaining exclusivity in stores. Due to more transparency, reviews, certified online dealers, and tempting discounts, such as those offered by the well-known eBay, an online shop platform, purchasing a luxury watch online is becoming more popular, with volumes expanding at a quicker rate than stationary trade.

You may save money on a luxury watch by shopping online; even second-hand watches with original papers and packing can be purchased safely. Most jeweler stores sell used luxury timepieces, but the vendor is looking for a profitable resale margin. As a result, the store is unlikely to buy a luxury watch at market value from a private individual. Individuals can sell it on platforms like eBay or on a forum dedicated to luxury timepieces.

Audemars Piguet: Popular Luxury Timepiece at Online Store

Audemars Piguet watch is a luxury timepiece that based in Switzerland, founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet, produces 36,000 exquisite timepieces per year. Tiffany & Co. and Bulgari, for example, utilize this brand’s movements. The first steel premium sports watch was created by this luxury watch manufacturer. In 1972, it was christened the Royal Oak. Later, in 1993, the brand released the Royal Oak Offshore, the first large watch.

Audemars Piguet released a magnificent edition of its iconic Royal Oak, combining the whole black ceramic design – case and bracelet – with one of our favorite Audemars Piguet movements, the totally skeletonized double balance Calibre 3132. While the appearance is bold, sharp, and modern, the movement is all about classical horology, with a strong concentration on chronometry and precision, and this contrast results in a watch that is faithful to AP’s standards. With a movement that is finished with Haute Horlogerie decorations and a case/bracelet that is faultless, the execution is outstanding. And, as a Royal Oak, it was the Audemars Piguet that made the cut.

Is it Safe to Buy Luxury Watches Online?

This is a common question that we see and hear or another concern is whether you should buy watches online or at a store. There are two sides to buying watches online, just like anything else, but one thing is certain: online shopping has expanded rapidly over the years, and never before have people purchased so much online for both luxury watches and other items. However, where there is money, there is usually criminality, and this is the worry many individuals have when purchasing something online. 

Millions of people already purchasing watches online, the online watch industry is significant and certainly not something you should shun out of fear; however, you should keep a few things into consideration before purchasing watches online, especially iconic watches. 

Key Points of Buying Luxury Watches Online

There are numerous reasons to buy online and to begin with:

  • You can order watches and have them delivered to your door within a few days, all from the convenience of your own home.
  • You save a lot of time because you don’t have to run around to watch stores and so on. Instead of going to your local watch store to buy watches, you can save time by purchasing them immediately online.
  • Purchasing watches online provides you with an entirely different perspective on the timepieces available, allowing you to examine them in peace and make an informed decision.
  • Choice and price comparison are the main reasons people choose to purchase online rather than in-store.
  • Merchants do not need to have a physical store or invest a lot of money in a high-security store, they can instead focus on giving better prices or discounts to their clients, which is what most customers prefer anyhow.

Advice on Buying Luxury Watches Online

To purchase watches online is usually simple, and your experience will be fantastic. However, like with anything, there are people who do not have your best interests at heart when shopping online, and this may also be true in physical stores.

So, keep the following tips in mind to achieve the best possible online watch purchasing experience:

  1. Is the shop a licensed dealer? This is not required, but it can provide some peace of mind, at least in terms of the warranty. On the other hand, because most internet watch stores are not authorized dealers, they can offer lower pricing.
  1. You should know what you want. Returning a watch is something you don’t want to do because it involves time and money. Before you order, be sure you know exactly what you want so you don’t have to return it. If possible, tried on the watch before purchasing it online. 
  1. Request that the seller inspects the watch before shipping it to you. This ensures the watch’s authenticity and that it works properly when it arrives at your door.
  1. Purchase from reputable and trustworthy sellers. This is the best tip for buying watches online. Of course, people will have bad buying experiences from time to time, and this applies to both online and offline purchases.
  1. Check the online store’s background. Before making a purchase, take a close look at their website. Is it serious and professional in appearance? Learn about the company’s return policy before making a purchase. What are the terms of the warranty? What is the mechanism behind it? What happens if something goes wrong?


Purchasing a high-end watch is a huge step, it should be taken seriously and make your decision. Spend some time researching around and getting to know the reliable online store once you’ve decided on a budget and style. We’re not suggesting you become a horology expert, but having a strong understanding of a brand’s history or the sophistication of its mechanisms might help you limit down your options. It’s also a good idea to brush up on certain watch basics, such as movements and materials.

It is also important to ask questions. If you have any more questions before making this critical online purchase, please do not hesitate to ask them. This will not only assist you in making an informed purchase, but will also allow you to determine whether the vendor is truly knowledgeable about the goods. You’ll be able to fully appreciate your new luxury watch if you have complete peace of mind.