This week, we discussed how a poor website could cause more harm to your business than good. This column prompted a flood of emails asking me the secret to creating a successful web-based business site. I responded with the exact response. I have always given the same answer: creating a robust business website is a straightforward definition issue.
Before the initial graphic being created and the code’s first lines are written, you need to determine the budget of your website, its purpose, target users, design, navigation, and content. Once that’s done, you’ll need to determine the type of marketing strategies that will attract users to your website and website development services in Kanpur.
It may sound easy. However, you’ll be shocked by the number of shoddy websites for businesses are on the internet.
You could be among the worst. If so, listen up. Since the beginning of time, our company has been designing and renovating websites for every type of company you can think of: from small-scale businesses to multinationals. We’ve built (or redesigning) hundreds of websites, and I’ve concluded that most business websites perform a poor job being a service for their owners.
What’s that? Did you not realize your website for business could be a success? Do you think it’s better to be a server in digital space collecting dust? And find website development company services in Kanpur.
Wrong. Every website, whether it’s for business or not, should have a purpose. And this is where the majority of websites fall short. They’re useless since the owner of the site didn’t give any thought to the idea. It’s not the fault of the website. Websites are inanimate. It’s only what you create. The only existence a website has is that provided by its creator and the owner. If the human component isn’t able to do a decent job in creating the essential components of the site, it is useless and will ultimately die in digital form.
The process of creating a successful business website isn’t rocket science. Making a well-designed, effective website that is beneficial to the owner and has a function is everything about definition. Thank goodness, because it’s the reason I earn an excellent portion of my income.
Define the Budget
Regardless of whether it’s big or small, each website should have a realistic budget that is “realistic” is the keyword. I don’t know the number of times that I’ve been with a potential customer as they outlined the 8 million items they wanted the site to accomplish, only to find they had budgeted three hundred dollars.
Define the Purpose
Every website has to serve a specific goal. It is the reason behind everything: the user and the design, layout, navigation, and even the marketing. I could write a whole section on purpose; however, suffice it to mention you can find five main categories of purposes to which the majority of websites are classified: to educate, inform and entertain, to generate leads, sell, or any combination of these. If you do not identify the website’s goal, everything else will be a waste of time.
Define the Target Audience
Your target audience is the segment of the population you wish to draw to your site. If, for instance, selling shoes ideal is anyone who has feet. Going a step further and assuming you offered shoes for women, the target market is females (with feet). What makes defining your audience’s target? If you don’t know the demographics of your target audience, then how will you be able to create a website that appeals to interested people? Your ideal audience might be investors, customers or job-seekers, information people, or anyone else. Choose your audience and then determine how you can assist them.
Define the Design
The way websites are designed evolved over the last few years, mainly because search engines have shifted to not focusing on sites with a lot of graphics and prefer websites with a minimalist design style. Suppose you examine some major websites such as GE, Oracle, Raytheon, HP, and others. In that case, you’ll notice that, in many cases, the only visual that appears on their homepages is the business logo. Search engines have begun to prefer websites with rich, keyword-rich text instead of striking images. Do not fight the trend in design. You’ll lose.
Define the Navigation
Navigation issues are the top reason for users to leave a site. Navigation refers to the sequence of links a visitor follows to navigate around your website. If your site is a mess with an unlogical navigation hierarchy, too small or too many hyperlinks, or is impossible to navigate around, you’re in trouble. We are living in a society of microwaves. We are in the microwave, tap our feet and stare at our clocks, asking why it takes this long for the popcorn bag to pop. What is the reason that a three-minute egg can’t be ready in just 30 seconds? If it takes a user more than three clicks to navigate to the page, you have on your website, the navigation needs improvement.
Define the Content
Content refers to the content of your website, whether it’s texts, graphics, or other items that are downloadable. Since the most popular search engines do not use HTML Meta tag information to crawl websites, your content needs to be concise, readable, and written well to attract search engines.
Define the Build Method
The next question is, who will create your website? Can you build it yourself by using one of the point-and-click websites or employ the child next door? Do you choose to hire an individual designer or a professional company? The budget usually determines the design process, but be aware that it is what you spend for when it comes to developing websites. Sure that the kid next door might create a website for you if you buy the pizza they ordered or have your daughter attend the prom together.
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