The way Instagram has grown into the social media giant over the past few years, many prominent changes have also occurred into it. One of the most significant one, is a drop in its engagement.

Now, Instagram may not have such engagement as it had in the last few years. But, still, there’s a chance of exponential growth for beginners, if there are committed to doing so. Similarly, if you are enjoying an active and strong social presence across Instagram, then you need to adjust your strategy immediately to prevent from any sudden drop in your engagement.

In this article, we’ll share some of the advance yet simple ideas, which will make your strategy, works more effectively. Stay tuned till the last, as we are going to reveal most-secret technique of successful Instagram marketers.

Write Longer Captions

Instagram captions can be long up to 2,200 characters which are enough to describe a complete story.

For Instagram algorithm, one of the most important aspect to determine your engagement is the average time spent by the user on your content. A better and interesting caption can pull the attraction of the viewers and make them spend more time on your content.

Instagram handles and Influencers who write relatively longer captions have witnessed a noticeable increase in their overall engagement rate.

So what is the ideal word count for writing a better caption?

On average, your content should have a caption length of 65-70 words which is approximately equivalent to 405 characters.

Add an Element of Fun

Content for your Instagram feed is the basis of your marketing, and you can’t derive your desired results without focusing on them. Creating an Instagram content which gets you results is easy and Interesting at the same time. But, only If you know what to focus and what to neglect.

With our research on multiple famous brands who are running a successful Instagram marketing campaign, we come at one common aspect. That aspect is the injection of the element of fun into their content.

To make your content worth-watching and interesting, you need to learn which ideas are being used by marketers. Adding the memes, GIFs, AR filters into the stories, are some of the most common ways of doing so. But, what matters important is to capitalize on the hot topics.

Align your content strategy according to fun factor plus hot topics, and we promise your engagement rate will boom.

But, if your brand or business doesn’t seem appropriate to share memes or to create content on trending topics, then don’t compromise on your values. Rather, make it simple yet Interesting with some other ways.

Focus on Video Content

2020 was a great year for video content, and every social media platform, including Instagram, paid their full attention towards video content. Instagram reels are one such feature, which receives immense love from the audience within a very short time span.

By incorporating more video content into your content plan, it is guaranteed that your engagement will increase many times.

Some people assume that it is daunting to create video content, and it will consume more time plus effort. But, it is wrong, all you need to some experience, and it will turn out to be fun to create video content. But, if your marketing budget permits, you can hire a video editor as well.

Instagram reels can rule the Instagram community with its captivity and have the ability to promote your brand message with more worth. It is fast, interesting, and most importantly, the audience is loving it.

Look for other ways for maximizing your Reach

Since Instagram is continuously and swiftly changing, therefore you can’t rely on a single or some sluggish natural ways. It is more likely that you will end up losing your engagement if you can’t be able to get the organic following. It is vital that your cycle of getting new followers to go steadily. While sticking to natural ways may ruin your previous efforts of improving Reach and engagement.

So what is ideal and marketer’s perspective of doing so?

For that, you can buy Instagram followers from a trusted and secure platform, available on the Internet. As mentioned earlier in the article, we’ll reveal most-secret yet widely used technique of marketers, so here it is.

All you need is to find out a trusted service provider, but a wrong choice can even bring in the results you never want. You can check out Super Viral as we have personally completed many orders and they are really good at customer care. The followers we purchased has significantly increased the ratio of our engagement ratio. But the choice is up to you.

Summing Up!

Today, we have shared just four ideas but honestly, for better results, focus on quality rather than going for multiple techniques. We’d really appreciate your feedback in the comment section.