How has the coronavirus changed the way you do business?

About 71% of Americans are now working from home. If you feel like many of your days are tied up commuting or managing the office building, consider creating a hybrid work experience to promote business growth. Instead of always going into the office, sometimes you can work from home. You’ll be able to enjoy more flexibility with scheduling so that you can get the most out of your day. 

What other ways could you free up your day and help your business grow? Read on to find out.

Entrepreneurial Success With SEO

Are you a brand new company looking to get your name out into the world? Whether you’re just starting or are looking to revamp your brand name, you need to get into SEO. SEO stands for search engine optimization, and it’s one of the top marketing techniques that businesses can use today. 

One of the big goals of SEO is to be able to rank number one on Google. However, that’s not all it’s about. SEO is also about providing potential customers with valuable information. When customers recognize you as an expert in your industry, they’ll be more likely to purchase from you. 

Content Strategy

When you combine a content creation strategy with a user-friendly website, you’ll get results. You can begin with a blog on your company’s website. Consistently post quality blogs that customers need to read. 

For instance, if you’re selling health products, post blogs with helpful health tips. Along with picking the right topics, you’ll want to do a little bit of keyword research. Keyword research will let you know what words and phrases are ranking on google so that you can include them in your content. 

If all of this sounds like a little bit too much, then consider hiring an SEO agency. A team of experts will be able to help your business focus on the most important aspects of SEO, so you don’t mind up wasting your time. There’s a lot of affordable agencies out there, or you could go with an independent contractor if you’re a small startup.

Business Growth Through Outsourcing

Let’s say your SEO campaign is successful, and your business begins to double overnight. Will you have the manpower and technological capabilities to keep up with customer demands? Chances are, you’re going to need some outside help. 

Strategically outsourcing specific departments of your company can help you grow at an exponential rate. One of our favorite areas to outsource are accounting and payroll. After all, who wants to worry about having to take care of employee taxes, business expenses, and maximizing deductions? 

You probably didn’t get into business to be an accountant, which is why you should hand the job over to somebody who knows what they’re doing.  Companies like specialize in tax preparation services. 

You’ll also be able to find other companies who specialize in payroll and other aspects of your accounting needs. When looking for the right company, you’ll want to read a few customer reviews. 

Next, find out what type of technology the third party is using to perform their services. Top-notch companies will have access to cloud-based platforms that utilize the best cybersecurity practices. The company’s website should be clear about what they’re going to do to protect your data while also delivering an efficient service. 

Take a few minutes to review each financial company’s website and speak to their customer service representatives. Once you have all of the details about the services they provide, the prices, and the security features, you can confidently make your purchasing choice.

Outsource Onboarding

Along with outsourcing payroll and tax preparation, you can also hand over your onboarding responsibilities. If you want to have a good retention rate, then employees need to be properly trained from day one. 

By setting up the right expectations about job responsibilities, and team values, employees will be on the right track. Since creating an effective onboarding program can take a bit of trial and error, why not talk to a team of professionals who specialize in it? 

There are third-party teams that solely focus on creating onboarding programs for a variety of industries. They’ll be able to customize the training program to fit your companies specific needs. Along with sending out orientation emails and walking employees through the hiring platform, onboarding can also include extensive training videos. 

A lot of onboarding companies will use platforms like teachable to create training videos. These platforms are user-friendly and easy for employees to navigate. Instead of losing quality talent because of a miscommunication, you’ll be building a strong team from day one.

Start Getting Referrals

Finally, smart business owners understand the importance of asking for referrals. There isn’t any shame in asking customers to leave a review for you on Google. It’s a powerful way to improve business growth without spending more on marketing.

As long as you’re not putting any pressure on your clients to rate you with five stars, ask away! But don’t stop there. When clients give you a wonderful review, reach out to them for a referral. 

Even if the review isn’t on Google, and it’s just something they mentioned in person or on the phone, grab that referral. 

How To Ask For Referrals

When asking for a referral, you don’t have to be pushy, but you should be direct. Thank the customer. 

You can say something like, “We’re so glad that we could exceed your expectations and make you happy. Do you have a friend or family member who could also benefit from this type of help too?”. 

Let the customer think for a moment, and more often than not, they’re going to have 1,2, or even 3 people that they can refer. If you make it a consistent practice of asking each satisfied customer for a referral, your business is going to begin to quadruple in size!

Be a Thriving Small Business Owner

It’s clear that business growth is something that takes an entire team of people to achieve. Start looking for areas of your company that you can outsource today to free up your time.

If outsourcing isn’t within your budget, begin to explode hybrid remote working opportunities. By saving yourself a business commute one or two times a week, you can focus on growing your fortune instead of just making a living. If you liked this article, then you’re going to love the rest of our website. Check it out.