If you have been having difficulty in getting more leads, increasing email signups, attracting new customers, and increasing traffic to your website, the culprit may be a high bounce rate. It means that those who reach your landing page decide to leave immediately before you have the chance to convert them. In such a case, using SEO Services can help you address high bounce rates by building an effective site and implementing techniques to boost conversion rates.
What Is Bounce Rate?
When it comes to the search performance of your website, lowering a high bounce rate is among the things you need to work on. A high bounce rate is an indication that you are doing your SEO strategy wrong. Simply put, you are not attracting your target market and those who visit have a poor user experience.
Whenever a user visits your web page and takes off without visiting your other pages, then you have a bounce. You have no landing page, your CTA is unclear and confusing, and your landing page is disorganized, these are some reasons for a high bounce.
Fortunately, SEO Services Brisbane can reduce bounce rate by doing the following:
Increase Page Load Time
If you have a bounce rate problem, it does not necessarily mean that it lies within your site content. Often, a user encounters a serious problem before they can read anything on your web page. Taking a long time to load is probably the worst problem your page can have. After all, if users cannot read or see your content, it does not matter if it is bad or good content.
Keep in mind that users today expect a website to load in about two seconds or less. This makes on-page optimization extremely helpful in reducing bounce rates.
This includes the loading time of your page on mobile devices. A connection speed delay on a mobile site in 500 milliseconds can lead to a decrease in engagement and an increase in frustration. Moreover, a slow-loading site is one of the main reasons for shopping cart abandonment.
So, before working on your content, make sure a specialist in the SEO Services company will see to it that your visitors are able to view your content as quickly as possible.
Utilize Smart Formatting in Your Content
Have you been to a web page or blog post that shows an immense wall of text? You know that this is quite discouraging to site visitors. So, even though you believe your content is unique and invaluable, readers will not be interested if they do not like to wade through a post with a think density.
Formatting your web pages to be accessible and pleasing to the eye is one way to reduce bounce rate. Your visitors will likely stick around longer if there is less work on your pages in order to get want they want. Here are some tips to make your content more user-friendly:
- Frequent subheadings
- Bulleted lists
- Appropriate images
- Use headers correctly
- Make use of white space
These smart formatting solutions enable your readers to scan your content easily and identify points relevant to what they are looking for.
Add a Logical Internal Linking Structure
While including internal links in your content is a strategy that works well in reducing bounce rate, doing it improperly can backfire. For example, too much linking internally can make your content look awful and cheap. It will not help give genuine value nor enrich the user experience.
This is where relevance enters the picture. If you have highly actionable content that is valuable to your readers, do not forget to link it from other web pages. But, avoid going overboard with your use of internal links. This will only dissuade users from clicking those internal links. Instead, link to useful web pages that are relevant to your readers.
Include a Powerful Call to Action
After reading what your content is offering, determine what specific action you want your visitors to take. By doing this, you can add a clear and effective call to action and prompt users to take action. You do not need many calls to action to entice your visitors. Including many CTAs on a single web page can overwhelm and confuse visitors.
The SEO Services will determine how you can help your audience accomplish their goals through your web pages, as well as think about user intent. After that, they know how to add a powerful and relevant call to action to help you get the job done.
Review and Rework Your Product Web Pages
Product pages are tricky. A product page that provides too little information can make prospects think there are not enough details to make them decide to buy. On the other hand, too much information on a product page can increase the risk of overwhelming potential buyers.
Using SEO Services includes an expert looking at your product pages and find opportunities to optimize and improve conversion rates and reduce bounce rates. Note that the bounce rate from a product page tends to be higher than another web page. If the SEO Company notices a serious high bounce rate problem on your product pages, they will test if adding more information or minimizing some details helps.
Make Site Navigation Seamless
Think of your visitors as lazy with a short attention span who want minimal effort when coming to your site. The truth is, if you force users to perform some work before they can get what they want, you could risk losing them, as they run to another site fast. For this, make sure that your site navigation is as effortless and seamless as possible.
Make your site navigation clear and easily comprehensible. A user should have no problem getting from one page to another. Do not put your users in a situation where they have to guess or feel lost while on your website. Also, do put artificial pathways and force them into your sales funnel. Let them be in control and not you shepherding them.
While search engines do not use your bounce rate as a ranking factor, they actually monitor the pogo-sticking activity of your users. Pogo-sticking is when a user visits a site from the SERPS and then bounces back to the search results again. This can result in low ranking eventually.
Ultimately, the SEO Services you use will help you aim for a lower bounce rate because you will have a high chance of converting your visitors into customers if you can keep them on your site longer.
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