Display boxes are the perfect solution to beautifully display your product to grab the attention of the target audience. They give the opportunity to have a thorough look at the product.

The packaging is not only about enclosing the product into the box. It can be packed in anything that can contain the product in a place and tells about the product. The main purpose of these display boxes is to sell the products, and that is why they are placed on the counters.

Packaging

To go literal packaging is to wrap, enclose, or contain something in a container.

 The deeper you go, the vast it gets. The packaging is to represent the product contained in a box that provides protection to the items inside, makes the product re-presentable, and gives information about the product to the audience that can help in understanding the product and make a better purchase.

Purpose of packaging:

Protection:

In the past packaging was done to protect the product and make it able to deliver to the retailer. It still is the sole purpose of packaging is to keep the product away from any type of damage that can happen during shipping or in handling at the store. Right container protects the products from dust and any kind of bacterial contamination, especially in food packaging. It also protects the product from weather conditions like rain, excess hot or cold, and moisture that can ruin the product.

With the advancement in technology, techniques, and more awareness in the people, the purpose of packaging has changed a lot like:

Information:

Cardboard display boxes communicate to the audience necessary information according to the product as in food and medicine require information dosage, where and how to store the product, and expiry date, etc. Cosmetics and skincare products provide information like usage, benefits, any side effects if there are any, and best before dates, etc. Different products need different information that helps in making a better decision about whether to buy or not to buy the product.

Grab attention:

Attractive designs, colors, and unique shapes that are different from other products grab the attention of the customers. The packaging is a tool that can be used to differentiate the same products from each other by introducing distinctive packaging that is cleverly done to focus on the points that provoke customers to buy their products.

Marketing:

The most important purpose of packaging is to market the product to the target audience to create recognition and brand name. Custom packaging is used to design the boxes according to the need and audience personally. The more people know about the product, or the company more will be sales.

Packaging solutions:

There is a variety of material that is used to make packaging boxes like:

  • Cardboard & Corrugated boxes
  • Rigid boxes & Kraft paper boxes
  • Wooden packaging & Glass packaging
  • Metal and aluminum packaging
  • Promotional boxes
  • Display boxes

The most preferred ones are those that are eco-friendly, recyclable, bio-degradable, and customization friendly.

Display boxes:

These boxes are the ones that are used for marketing the product at the places where there are a lot of people, and the crowd is more massive, the places that are open and product can be seen clearly. Display packaging focuses more on the product and keeps it the center of attraction. Types of display packaging:

Counter and floor display

Endcap display

Standees

Pallet wrap

Header cards

The most popular ones are counter display boxes.

Why is it so popular these days?

Visibility of the product:

In today’s world and packaging trends products are packed in a way that customers cannot open the box unless they buy it. In the case of these boxes, the product is visible, which makes it easy to make a better choice. These boxes are used to display the products in the retail stores in a more organized way that becomes more appealing in the eyes of the customers. Most of the customers feel comfortable if they have seen the product before buying.

Eco-friendly:

Display packaging boxes are made up of the material that is eco-friendly and recyclable. With the increase in environmental pollution, this atmosphere has become harmful for any kind of living being on the surface of Earth.

Plastic and non-ecofriendly packaging material have been a primary reason for the death of wildlife, marine life, and the plantation, water, soil, and air. Animals’ intake plastic parts mistaking them as food and die because of indigestion and getting stuck in the stomach.

The material used to make display boxes is cardboard, corrugated box, or rigid box that leaves no waste behind.

Customizable:

What makes the most popular is that they can be customized in any shape and size like sleek, long, short, single compartment, and double or triple, cylindrical or cubical. The perk of customization is that you can create any shape in any color and design.

 Not only limited to the counters and floor, but these boxes can also be made in any shape and size for the wall. Wall display boxes can be hanged anywhere they are visible and can grab the attention of the people passing by.

 New prints and designing in any color, lamination, and foiling enhances the look and gives them a quality finish.

Cost-effective:

The most amazing thing that makes them popular is the fact that they are cost-effective. The material used to make these boxes is cheap and easily available in the market. Their lightweight makes them easy to handle, load, and unload during shipping and also cost less because of their weight. Courier companies charge according to the weight, and a lot of money can be saved on shipping.  

Versatile:

Display boxes can be used for any kind of product without the restriction of size, shape, and quality. Quality of these boxes is not compromised for the number and size. Wide range of style, use, and type makes them suitable for almost every product like:

  • Cosmetic display stands
  • Food boxes for display
  • Retail boxes
  • Pharmaceutical boxes for display.

There is no other better option to reach the target audience in the most stylish, unique, and cost-effective way and personalization give full control in your hands to make the product of your choice.